Did you ever noticed that Apple’s iPhone and iPad commercials always display 9:41 AM on the phone screen. And in case you haven’t, skim through their advertisements and you’ll see that in each ad, the devices are set to the same time.
Can you think of a reason?
You might think that there can’t be a logical reason behind this but you’ll be surprised to know that this particular time, in fact, is a moment seized from one of the historic keynote presentations given by Steve Jobs. The tradition of iPhone and iPad commercials showing 9:41 AM started during the 2007 Macworld Conference & Expo when Jobs was going to announce the official launch of the iPhone in a keynote presentation.
While rehearsing for the presentation, Jobs had calculated that the slide of the newly launched iPhone was going to appear on screen at around 9:41 AM. Acting in advance, to show the real-time, he instructed his advertising team to prepare it with the device showing 9:41 AM.
Such was the accuracy of his calculation that during the presentation, the first ever iPhone was unveiled at the near-exact time! The skilled orator that he was, Jobs gave a very engaging presentation. As he began to announce the launch of an iPhone, his words were:
“This is a day I’ve been looking forward to for two and a half years.”